2/4/08

yes we can

dipdive.com
lumpen expat J. Cookson sends us this independent effort in promoting obama..

As a solo effort by will.i.am of the Black Eyed Peas, its an impressive bit of work especially for a 48 hour production. It will be moving the Obama meme that will likely become the main mantra of his campaign if he can win the nomination. It features will.i.am and appearances from celebrities including jazz artist Herbie Hancock, former LA Lakers captain Kareem Abdul Jabbar, singer John Legend, model Amber Valletta, actresses Kate Walsh and Scarlett Johansson, and others.

Making sure that real change actually happens of course is another matter altogether. The "we" in "yes we can" being the operative word necessary here to make such a dream a reality. And “we” need all the help we can get to turn this country onto a path of justice, sanity, responsibility, and healing. The potential to make people believe that change is possible, manifests at this level. Its tapping into notions of identity. Its powerful stuff. And when it is embraced and believed in, it works.

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